About HIRO
Born inside luxury hospitality
We're not an external consultancy. We've operated luxury restaurants for over 20 years. We build from inside, not from an office.
Years in hospitality
Products in production
Actionable segments
Concierge on call
Technology shouldn't replace hospitality. It should amplify it.
Origin
From inside the craft
HIRO is born from over two decades operating luxury restaurants. We know real service, attention to detail, the moments that make a guest return. Everything we build comes from problems we've lived firsthand.
We don't adapt software for hospitality. We build tools that think the way we used to, every night at the pass.
We document the protocols we use in our operational guides, starting with the allergen protocol between dining room and kitchen.
Three non-negotiable beliefs
The recurring guest is the asset of a restaurant. Everything else is operational support.
Built from inside the craft. Twenty years operating restaurants come before any line of code.
The voice of the house is non-negotiable. We adapt the technology to the restaurant's identity, never the inverse.
What is HIRO?
Four pillars. One system.
HIRO is more than an acronym. It's the philosophy we build every solution with.
Hospitality
We were born inside luxury hospitality. We understand service, attention to detail, and what it takes to make a guest come back.
Innovation
We apply AI and data where others still rely on gut feeling. We don't innovate for trends, we innovate because it works.
Revenue
Everything we build has a measurable goal: more frequency, higher average spend, fewer lost customers.
Operations
We automate the repetitive so your team can focus on what matters: the customer experience.
Four pillars. One system. Real results.
Our values
How we work
Transparency
No vanity metrics. We measure what matters and share it.
Judgment
Over two decades teach us when a solution is real.
Measurable impact
Every action with a concrete objective, measurable in real time.
Commitment
We don't deliver and disappear. We walk every step with you.
Every cover tells a story
We read it so you can make better decisions.
One service with HIRO
The owner reads the daily digest with their coffee.
The maître gets the pre-shift report. Every cover, categorized.
The floor recognizes the regular before greeting them.
The Concierge confirms a booking on WhatsApp.
The car waits at the door. The night closes itself.
Experience
Over two decades operating luxury hospitality
We've lived hospitality from the inside: data pipelines, AI strategy, operations, guest experience. Every problem we solve is a problem we've lived.
That's why our solutions work. They're not theories. They're tools proven every night in real service.
“Our advantage isn't technological. It's that we know which problem to solve because we've lived it.”
Let's talk about your restaurant
Tell us your case and we'll design the solution with you.