Step 3 of 6 · The HIRO Method
The right message to the right guest
Segmented campaigns that address the guest by name, based on their real behavior. No generic mass emails.
What's included
Behavior triggers
Campaigns that launch automatically: birthdays, reactivation, post-visit thank-you.
Dynamic content
Each message adapts its content to the guest profile: name, preferences, history.
Multi-channel
Email, WhatsApp, SMS: the channel your guest prefers, not the one that's easiest for you.
Impact measurement
Every campaign with clear metrics: open rate, conversion, bookings generated, ROI.
How it works
1
Segment
We select the target segment based on behavior and value.
2
Personalize
We create messages tailored to each group's profile and moment.
3
Measure
We analyze results and optimize future campaigns with real data.
4.2x
ROI vs generic
+45%
Open rate
+28%
Bookings generated