Step 2 of 6 · The HIRO Method
Discover who your best guests really are
Not all guests are equal. We identify segments with distinct behaviors and needs so every action has maximum impact.
What's included
Automatic segments
Smart grouping by frequency, value, preferences, and visit behavior.
Time patterns
Who comes on Fridays, who on special dates, who stopped coming 2 months ago.
Niche profiles
Discover micro-segments: couples for romantic dinners, corporate groups, recurring foodies.
Real-time evolution
Segments update automatically with each new visit and transaction.
How it works
1
Collect
We aggregate data from all sources: reservations, POS, prior interactions.
2
Segment
Algorithms identify groups with similar behaviors and value potential.
3
Prioritize
Each segment with its strategy: retain, reactivate, reward, or activate.
8+
Segments identified
3x
ROI vs generic campaigns
95%
Profile accuracy