Product
The intelligence operating system for your restaurant
HIRO Brain is not a CRM. It's an AI Native Restaurant Intelligence System that unifies Customer Intelligence, Product Intelligence and Operations Intelligence in one place. A Copilot reads the live context and tells you what to order, what to recommend and who to call before every service. Every answer ships with a clickable citation to the source data.
Her usual Riesling. Allergy: tree nuts.
No booking since March. Birthday on Saturday.
It's not a CRM with a chatbot bolted on. It's a brain that wouldn't exist without AI.
Real product
No makeup. This is the Brain from inside.
Clips recorded on the real HIRO Brain, with a demo restaurant and synthetic data. In production, this is your house.
Today's brief
Your floor walks into service with the work done.
Bookings, covers, VIPs, birthdays and allergies for the service. Generated automatically every day at 3pm and emailed to the owner.
Segments
Every guest in its segment. Every segment with its play.
Six RFM segments recalculated every night from your bookings, with the suggested action already written.
Guest profile
The whole guest, before you pick up the phone.
Visits, spend, RFM score and what HIRO sees today, with a recommendation cited to the data.
AI Native
Designed to run on AI, not a CRM with a plugin. Every decision is backed by a citation to the data.
Living memory
Unified cross-venue guest profile with allergies, preferences and history.
Segments
Six actionable segments updated automatically. Each one with its playbook already written.
Traceable and GDPR
Every claim with a clickable citation to the source data. Anthropic with no-training enterprise policies.
Feature 01
Customer Intelligence
Unified cross-venue guest profile with allergies, preferences, favorite tables and occasions. Six actionable segments updated automatically. Every guest walks in with their playbook already written, before the first chair.
Each segment arrives with its playbook already written.
Feature 02
Product Intelligence
Your menu turned into data: real margins, what gets ordered with what, which dish is over-rotating and which one isn't returning food cost. The Copilot suggests what to push tomorrow and what to retire before month-end.
→ Push the tartare tomorrow. Retire the rice before month-end.
Feature 03
Operations Intelligence
Service coverage before doors open, dormant-account alerts, privatization candidates and the day's moves on the owner's desk. Information on time, not after service.
The 3 moves of the day, before the first coffee.
Feature 04
Copilot with clickable citations
Ask the Brain what to do with a guest, a table or a dish. Every reply ships with the citation to the underlying data. Engine: Anthropic Claude Sonnet 4.6 (European-friendly provider), embeddings on Voyage. Your data never trains models.
Every answer with a clickable citation to the underlying data.
HIRO Brain
Validated in production with a premium gastronomy group in Madrid.
Actionable segments
Champions identified
At Risk guests
Pre-shift report
Quotes from paying customers will sit here once we sign the consent. In the meantime, book a demo and we'll walk you through the Brain with real data.
Coming soon: testimonials from production customers
Problems it solves
What happens without it
Generic CRMs (HubSpot, Salesforce) that don't speak restaurant
Guest, menu and ops data living in separate silos
Decisions made by gut because data is scattered
Opaque AI assistants that don't show their work
Real impact
What changes
Every team member knows the guest and the menu before service
Copilot recommendations with a clickable citation to the source
Food-cost aware: the Brain sees which dish leaves margin and which doesn't
The owner sees the 3 moves of the day in their daily digest
Ready to see it in your restaurant?
Tell us your case and we'll show you how it works in a personalized demo.
Request demo