HIRO
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Retention & Frequency

Step 5 of 6 · The HIRO Method

Make them come back more and better

Smart touchpoints that increase visit frequency and recover inactive guests. Every contact is relevant, never spam.

What's included

Guest lifecycle

We map every stage: new, recurring, at-risk, inactive. Each with its own strategy.

Automatic reactivation

When a regular stops coming, the system launches a personalized recovery sequence.

Loyalty programs

Not generic points. Rewards based on each guest's real behavior.

Frequency alerts

The team receives alerts when a high-value guest changes their visit pattern.

How it works

1

Monitor

Continuous tracking of each guest's frequency and patterns.

2

Intervene

Automated actions at key moments: churn risk, upgrade opportunity.

3

Optimize

Every interaction improves the model. More data, better decisions.

+32%

Visit frequency

68%

Reactivation rate

-40%

VIP guest churn