The HIRO Method
6 steps to transform your guest experience
A proven system that turns data into decisions, decisions into actions, and actions into guests who come back.
Method steps
Covers analyzed
Repeat bookings
Years of experience
Data. Decisions. Results.
Each step builds on the previous. Every action is measured. Nothing left to chance.
Step 01 · The HIRO Method
Know your guests before they sit down
We analyze what they order, when they return, and what they care about. No surveys, no guesswork: real behavioral data that transforms how you manage the experience.
- Behavioral profiles — Every guest with a complete profile: frequency, average spend, preferences, allergies, and visit patterns.
- Churn detection — Automatic alerts when a regular stops coming. Act before you lose them.
- Value analysis — Identify who your most valuable guests are and how much they truly contribute.
Step 02 · The HIRO Method
Discover who your best guests really are
Not all guests are equal. We identify segments with distinct behaviors and needs so every action has maximum impact.
- Automatic segments — Smart grouping by frequency, value, preferences, and visit behavior.
- Time patterns — Who comes on Fridays, who on special dates, who stopped coming 2 months ago.
- Niche profiles — Discover micro-segments: couples for romantic dinners, corporate groups, recurring foodies.
Step 03 · The HIRO Method
The right message to the right guest
Segmented campaigns that address the guest by name, based on their real behavior. No generic mass emails.
- Behavior triggers — Campaigns that launch automatically: birthdays, reactivation, post-visit thank-you.
- Dynamic content — Each message adapts its content to the guest profile: name, preferences, history.
- Multi-channel — Email, WhatsApp, SMS: the channel your guest prefers, not the one that's easiest for you.
Step 04 · The HIRO Method
Experiences designed for those who value them
Themed dinners, exclusive tastings, activations for specific segments. Every event is born from real data, not intuition.
- Data-driven design — Every event is born from an insight: which segment, what motivates them, when is the ideal moment.
- Segmented invitations — You only invite who's truly interested. Higher conversion, less effort.
- Premium experiences — Wine tastings for oenophiles, tasting menus for foodies, corporate nights for businesses.
Step 05 · The HIRO Method
Make them come back more and better
Smart touchpoints that increase visit frequency and recover inactive guests. Every contact is relevant, never spam.
- Guest lifecycle — We map every stage: new, recurring, at-risk, inactive. Each with its own strategy.
- Automatic reactivation — When a regular stops coming, the system launches a personalized recovery sequence.
- Loyalty programs — Not generic points. Rewards based on each guest's real behavior.
Step 06 · The HIRO Method
Your problem is unique. So is your solution
When market tools don't solve your problem, we build it. Hospitality CRM, reservation bots, dashboards: technology born from real needs.
- Custom development — Each tool designed for your specific operations, not adapted from a generic product.
- Full integration — We connect with your existing systems: POS, reservations, CRM, transport, communications.
- Applied AI — AI models trained on real hospitality data, not adapted generic algorithms.
“It's not a consultancy. It's not software. It's a method that turns data into guests who come back.”
Shall we start with your first step?
We analyze your case and design with you where to start. No commitment.