The HIRO Method
6 steps to transform your guest experience
A proven system that turns data into decisions, decisions into actions, and actions into guests who come back.
Method steps
Actionable segments in production
Maître pre-shift report
Years on the floor and in ops
Data. Decisions. Results.
Each step builds on the previous. Every action is measured. Nothing left to chance.
Step 01 · The HIRO Method
Know your guests before they sit down
We analyze what they order, when they return, and what they care about. No surveys, no guesswork: real behavioral data that transforms how you manage the experience.
- Behavioral profiles. Every guest with a complete profile: frequency, average spend, preferences, allergies, and visit patterns.
- Churn detection. Automatic alerts when a regular stops coming. Act before you lose them.
- Value analysis. Identify who your most valuable guests are and how much they truly contribute.
Customer Intelligence
- Behavioral profiles
- Churn detection
- Value analysis
Step 02 · The HIRO Method
Discover who your best guests really are
Not all guests are equal. We identify segments with distinct behaviors and needs so every action has maximum impact.
- Automatic segments. Smart grouping by frequency, value, preferences, and visit behavior.
- Time patterns. Who comes on Fridays, who on special dates, who stopped coming 2 months ago.
- Niche profiles. Discover micro-segments: couples for romantic dinners, corporate groups, recurring foodies.
Segmentation & Patterns
- Automatic segments
- Time patterns
- Niche profiles
Step 03 · The HIRO Method
The right message to the right guest
Segmented campaigns that address the guest by name, based on their real behavior. No generic mass emails.
- Behavior triggers. Campaigns that launch automatically: birthdays, reactivation, post-visit thank-you.
- Dynamic content. Each message adapts its content to the guest profile: name, preferences, history.
- Multi-channel. Email, WhatsApp, SMS: the channel your guest prefers, not the one that's easiest for you.
Personalized Campaigns
- Behavior triggers
- Dynamic content
- Multi-channel
Step 04 · The HIRO Method
Experiences designed for those who value them
Themed dinners, exclusive tastings, activations for specific segments. Every event is born from real data, not intuition.
- Data-driven design. Every event is born from an insight: which segment, what motivates them, when is the ideal moment.
- Segmented invitations. You only invite who's truly interested. Higher conversion, less effort.
- Premium experiences. Wine tastings for oenophiles, tasting menus for foodies, corporate nights for businesses.
Niche Events
- Data-driven design
- Segmented invitations
- Premium experiences
Step 05 · The HIRO Method
Make them come back more and better
Smart touchpoints that increase visit frequency and recover inactive guests. Every contact is relevant, never spam.
- Guest lifecycle. We map every stage: new, recurring, at-risk, inactive. Each with its own strategy.
- Automatic reactivation. When a regular stops coming, the system launches a personalized recovery sequence.
- Loyalty programs. Not generic points. Rewards based on each guest's real behavior.
Retention & Frequency
- Guest lifecycle
- Automatic reactivation
- Loyalty programs
Step 06 · The HIRO Method
Your problem is unique. So is your solution
When market tools don't solve your problem, we build it. Hospitality CRM, reservation bots, dashboards: technology born from real needs.
- Custom development. Each tool designed for your specific operations, not adapted from a generic product.
- Full integration. We connect with your existing systems: POS, reservations, CRM, transport, communications.
- Applied AI. AI models trained on real hospitality data, not adapted generic algorithms.
Custom-Built Tools
- Custom development
- Full integration
- Applied AI
“It's not a consultancy. It's not software. It's a method that turns data into guests who come back.”
Shall we start with your first step?
We analyze your case and design with you where to start. No commitment.